How to Make it to the Top – Iliada Kothra

“Feel your inner power and follow the dream.” ~ Iliada Kothra

• Connect.
• Collaborate.
• Influence.

And that is the reason why women can build their own successful brands and make them global.
But how do you make it to the top as a woman?

Iliada Kothra – A Leading woman Entrepreneur – Writer – Tedx Speaker – Columnist – Business Consultant – Female entrepreneurship Insights

And those are the barriers you have to break down.

So, let’s see what you have to do.

1. You have to size up your idea.
2. Develop and manage a product.
3. Make a marketing plan.
4. Build a brand.
5. Understand marketing channels.
6. Master finance of your business.
7. Hire smart people and let them do their job!
8. Put yourself forward and write down your achievements, never be so humble about them!
9. You have to find the right partner if you want to have the same opportunities as men..
10. Be a good example for the people that work with you.
11. Remember that failure is OK.

About Failure.

See the big picture.

1. Always see the big picture.
2. Stay focused no matter what.
3. That extra effort is the bit that can be magic.
4. Create your own network.

Working for yourself can be lonely and frustrating.

1. Plan regular meet-ups with friends and colleagues who might be experiencing similar challenges – the support will keep you going when you hit a wall.
2. Most of all….bust all those stereotypes, and play with your own rules.
3. A woman can do that.
4. Believe all those amazing women around you.
   

About Iliada Kothra

Iliada Evangelia Kothra was born in Athens. She studied advertising, public relations, sales techniques, marketing, and worked at major firms such as Gucci (Pentheroudakis Group), Planeta Moda S.A., MED S.A as Sales Director / Franchise Consultant and responsible for the wholesale expansion in Greece and abroad as well as for the merchandising of many retail stores.

She is the founder of the global platform www.living-postcards.com, a project started in 2012, at a time of deep economic and political crisis, out of the need to change the world’s perspective of Greece. The goal was to promote new boutique hotels, designers, artists, local products, and innovative Greek brands abroad. Living Postcards.com is today the biggest database about Greece and it is visited by businessmen from abroad who choose Greek entrepreneurs, creators, and feature their products or items in their shops, galleries or concept stores. She has published many articles about Greek creativity in big sites and magazines such as travelfashiongirl.com, HuffPost Greece, New Diaspora, Adorn Magazine.

She is invited to speak at many entrepreneurship and tourism conferences. She likes to travel trying to find people with a special #successtory.

She is the founder of the #dontacceptit campaign against domestic violence. She is a keynote speaker in many conferences about sales techniques, personal branding and empowerment.

She has published two books.

---

liada Evangelia Kothra Speech / Presentation | Domestic violence as a topic for digital influencers campaign

Iliada Kothra Spoke about Domestic Violence at “Digital Influencers in Action” conference – Montenegro