Hello, this is Joanna Vaiou and today I would like to address a question that I was asked to answer by a fellow Quora member about SEO and what is the impact it can have for an Enterprise Software Sales business. This blog post is for Matt.

Enterprise Software Sales SEO Marketing Insights

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If you are in a different industry, you may use my research strategy roadmap to understand the potential for your business when it comes to investing in Search Engine Optimization.

Question was: “Does SEO Make a Significant Impact in Enterprise Software Sales?”

To see what’s the potential of SEO and what impact it can have on an enterprise software business we need to answer the following questions:

1. Monthly Average Search Volume: How popular are the relevant keyphrases (SEO targets) that an interested party would type in Google to find resources related to enterprise software?
2. TOP Countries: What are the TOP countries for the popular keyphrases?
3. What are the total Average Monthly Clicks that the ranking pages get for the most popular keyphrases and how do they split between Organic and Paid kind?
4. What is the Average Organic Monthly Traffic Potential for an enterprise software business website’s page if it ranked in the TOP 10 organic positions for the most popular keyphrase(s)?

 

Answers:

• For the keyword “enterprise software” the estimated average monthly search volume is 5.1K
• The Top Countries where the “enterprise software” keyword is being mostly searched for, are:

1) USA

2) India

3) UK

4) Canada

5) Australia

6) Germany

 

• The Total Clicks (Organic and Paid) that the ranking pages for the keyword “enterprise software” get in Google.com (USA) are 2.9K (97% of the clicks go to the organically ranking pages and only 3% of the total clicks go to the Paid ads)
• The traffic potential (monthly average estimate) for the top 10 organically ranking pages in Google.com for the keyword “erp software” (see column “Traffic” below)  ranges from almost 900 visits to 30K visits.

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Bonus Information about directly relevant search terms to “enterprise software” keyword and their estimated monthly average Search Volumes and Total Clicks

I found 4 extra popular and highly relevant keyphrases targets for enterprise software businesses that can be targeted via new content pieces creation that addresses all potential questions a user can have related to what they keyword states.

Conclusion:If your enterprise software business manages to get your website up and ranking on top page of Google.com for such a relevant key-phrase that is closely related to your products and solutions then the following will happen:

• a percentage of this search volume and a percentage of each amount of total clicks will go to your website and as a result
• a percentage of these people, will either start getting to know what your brand is about
• others will follow you on Social Media
• others will sign up to your newsletter and
• others will likely buy your enterprise software, depending on where they are in the sales cycle and how much they trust or like your brand

It must be evident at this point that SEO can have a significant impact if done the right way for a business selling enterprise software. For any questions or comments, feel free to ask or connect with me on Linkedin and PM me.

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