Welcome, my name is Joanna Vaiou, and I offer SEO professional services (Research & Analysis, Strategy Design, Implementation, Consulting, and project management) for client companies.

 

The types of clients/projects I support are Professional services brands with websites in English and Greek language.

 

My areas of expertise and current areas of delivered services are the following:

1. SEO Research and Analysis
2. Custom SEO strategy design
3. SEO Consulting Services
4. Full SEO project management (hands-on work and multiple team members management & coordination)
5. Team coordination/organization/consulting
6. Client support
7. Monitoring, analytics & reporting

 

How Can I Help Your Brand? Fill in the Form Below

Request a Custom SEO Services Quote for Your Company

 

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More about Joanna Vaiou and her Team

Joanna Vaiou is a Greek bilingual SEO services professional (Independent SEO Contractor). She helps global companies in Professional Services industries.

 

Joanna’s expertise started in early 2009, as a self-taught SEO expert who never stopped investing her time in practicing SEO, and her monetary resources into learning from TOP American SEO Specialists.

SEO Professional Services Company Guide

If you are not a marketing person, you probably have little or no idea what to expect from a professional SEO services company.

Joanna created the following list of SEO Marketing Services to educate you about what services fall under the wide umbrella of SEO Services (as prerequisites and optional ones).

You should know that SEO requires teamwork and that many people with different specializations must always work smoothly together.

This is essential for your SEO investment to be successful (and remain successful) as time goes by and Google’s quality standards evolve. This is a hard fact for all businesses out there that promote their materials online.

Enjoy and read carefully. If you know what to expect and what to ask from your SEO services company, you will likely avoid being scammed.

Unfortunately, scamming happens frequently in the SEO industry.

Knowledge is power.

We are giving it to you next.

Professional SEO Services List

Do you know what Services to expect or to ask from your SEO Partnering company? Access information in the table of contents below as a gift from Joanna Vaiou to you, to educate you about how SEO works and what you can expect from your SEO services trusted providers.

#	Name	Description	How it Works	Notes
1.	Initial SEO Status Analysis & Documentation	Your SEO Quote must include an analysis of what is the current situation of your website's SEO.	This can be done by your aspired SEO Services provider through AHREFS and other SEO industry tools for SEO professionals.	This is essential for you to have so you compare the progress you are making in time with your professional SEO Company.
2.	Keyword Research & Keyword Development	Your SEO services provider must provide you with a plan of the keywords that they will be targeting.	This is done by your SEO expert with the help of free tool like Google Universal itself, and other SEO industry tools.	Your SEO goals should include 3 types of keywords: 1) Short-term goals, 2) Main keyword goals, and 3) Uber competitive goals in that exact order in order to bring relevant traffic to your website as soon as possible.
3.	Keyword Goal Setting and Target Page Assignment	From the research and analysis above, your SEO expert should consult with you in order your web development team member to create new target pages for each target keyword (or team of keywords)..	This is essential after your keyword attack plan is set. You must have powerful, highy useful content on your target pages for each one of your keywords team.	Your content pages must satisfy the users' intent by replying to the questions they have about your products and services.
4.	Competitive Research	This means that your SEO person analyzes the strengths and weaknesses of the web pages that already rank on the top page of Google for the SEO keyword goals that they planned to rank for as high as possible on the first page.	This is done by specific SEO industry Tools like AHREFS, SEMrush, etc,	Checking your competitors strengths and weaknesses is essential for the SEO strategy your SEO Company will design to achieve their goals.
5.	New Content Creation Planning	After your Keyword Research and Analysis is ready, your SEO company should consult you with hot topics that your ideal audiences search Google to find more information about.	Your SEO strategist must propose topics to the copywriting responsible person and ask the final approval from the Company's owner to get published on the site.	This is an ongoing service. Google wants to see new content that helps people and is unique and of high qualityto come back to your website, crawl your new pages of valuable content, index and rank them.
6.	Already Existing Content Audit	If you already have content pages with information about your products and services, your SEO Company must audit each one of them.	Each one of your already existing pages must be examined in terms of SEO optimized content and formatting, quality level, uniqueness/duplication, length and user-intent satisfaction.	According to the results of the audit for each page, they must be either enhanced with optimized content and formatting, or redirected to another page, or re-arranged in order to better serve your readers and their intent.
7.	SEO Copywriting (or Consulting)	If you don't have an expert in your team that can write or create informative, educational or entertaining content that answers questions about your offerings, your SEO Company must recruit an SEO copywriter who will create on demand articles that will serve your readers intent when searching Google.	Usually and that is the best scenario, there is an in-house expert in a company who is comfortable and willing in expressing their knowledge and individuality to the world.	Without custom content that is created after your SEO strategist's recommendations to the content writer, you can't expect to build a trustworthy brand that Google will choose to rank high organically.
8.	Full On-Page SEO	Here your SEO Specialist must provide you with a full plan to optimize all the existing pages on your site to get the maximum benefit from each.	This is done through custom SEO research and analysis as metioned above through SEO industry tools.	Every page on your website should have unique content, formatted content in a way that is easily readable, unique meta title, meta description, Headings 1,2,3, relevant optimized per the results of the analysis, relevant images, videos (if applicable), and strategic internal links.
9.	Technical SEO Audit	This has to do with the technical health, the errors or issues on your website that hinder your website's organic growth potential. Your SEO Company prepares and sends a list of recommendations to your website's Web Developer to apply the technical improvements on the site.	Unless your SEO company is also a Web Developer (which isn't highly likely the case) you as a business owner must have a reliable technical person that understands the recommendations and guidelines of the Search Engine Optimization Strategist.	Web Developers are not SEO experts and SEO Specilaists are not Web Developers. You must understand that these two are different sciences and that you must have two separate people that each one is specialized in their field in order for the SEO to work. SEO is Teamwork.
10.	Off-Page SEO	Off-page Search Engine Optimization is a wide SEO field of marketing activities that result in your website acquiring link (backlink, or hyperlink) mentions from external websites to yours.	The more high quality and the more relevant these links are, the more they count as positive "votes" in the eyes of Google and build in time your brand's authority, trsutworthiness and SEO strength on a domain level and a on-page level.	Examples of such links are guest post links, link insertions, PR links, interview links that you get when your company's "Public Persona" is getting featured on a media outlet, local citations (or NAP= Name, Address, and Phone) citations, Social Signals (when your pages and posts get shared by other people on Social Media), WEB 2.0 links (links from a vast number of free blogging paltforms like ".wordpress.com" or ".blogger.com") , etc.
11.	ORM - Online Reputation Management	Online Reputation Management is like SEO that is done on your website's pages but on steroids. It is the art and science of having under your control all the top page of Google Universal search engine organic results, when someone types your brand name in the search box.	This service can be user either to protect someone's brand by owning all top page SEO listings for their brand name or to repair a brand's reputation on Google, after the damage has already been made.	This service is usually uber expensive.
12.	YouTube Video SEO	The results of the keyword research your SEO Company makes must be used to optimize, upload and promote your company's YouTube channel videos online with SEO strategies.	YouTube is owned by Google and is the second largest search engine after Google Universal. On top of that, it is very often for YouTube videos to rank on the top page of Google universal for your industry keywords.	You should have a strategy in place to create videos with your creative team member after following your SEO company's guidelines and recommendations in order to give them material to optimize, upload and promote online in ordr to claim top page listings with Video featured snippets (on top of your website's pages listings) for your target keywords.
13.	Google My Business SEO	All Local, National and International targeting businesses must have a Google My Business page that should be treated by your SEO company as a second website. Google my Business or your "Google Maps" page can be optimized, maintained and promoted online like a standalone method that can increase the direct phonecalls, direction links clicks and clicks to your website straight from the Google Universal and GMaps search engines.	Do not neglect using your Google My Business page as one medium you can control for your company's online presence. The posts you make on your GMB page, the images and the videos you upload there can be all optimized to show to the public what you are currnetly up to.	Lately Google my Business released a chat feature, which means that your customers can use it to directly ask you something and why not, even make sales from those who are ready to buy your products.
14.	Images SEO	The same concept that I shared in the YouTube video section above, applies to the Images SEO as well.	Every image that is uploaded on your website must be optimized in many levels like: 1) file names, 2) Image titles, 3) Image alt titles, 3) Image descriptions and captions, 4) Compression, 5) Minimized.	The results of the keyword research at the early stages of your SEO company's services above must be used to optimize and promote your company's images in a way that will get them ranked on Google Universal and Google Images search engines and drive extra organic and relevant traffic to your website's pages where these are uploaded.
15.	Public Relations - PR Marketing	This is not an SEO service but it works very well if you add it in the mix of your marketing investments.	If you want your SEO to be successful you must have a Public Persona behind your brand who publicly shares who they are, their company's story, your corporate values, and show their personality, their personal interests and connect on a human to human level. Your company needs to be represented by an individual or a "Public Persona" online, on social media, on relevant authoritative industry outlets, etc.	Google's EAT (Expertise - Authoritativeness - Trustworthiness) bundle of trust factors that thye emphasize in the Google Rater Guidelines proves that building your company's trust requires you to also grow a personal brand that will represent your Organization culture.
16.	SEO Strategy Consulting	You can use an SEO Consulting services company/specialist irregularly if you just want someone to guide you when you need it on specific tasks and questions.	This service is usually charged by the hour of your consulting session.	For professional advise, SEO hourly consulting can cost you from $80 - $200 per hour, and even more, depending on the reputation, expertise and authoritativeness levels of the Professional SEO Consultant you ask help from.

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SEO Services Types per Target Market

1. Local SEO Services: This service includes Google My Business and Website SEO services for local targeting keywords like “city name” + “service name”, or “city name” + “specialty”.
2. National SEO Services: This service includes the above services but the targeting is national so the target keywords don’t have a “city name”. They may include the “country name” or no location identifier at all. Your keyword targets, in this case, include all the different ways (or keyword variations) a potential customer can use to search Google search engine for your product or service.
3. International SEO Services: This service is for companies that target global customers and clients in English for their products and services. The keyword targets are usually two or more words/phrases that relate to their client’s company products, services, and the questions people have concerning those.

It is important to know what type of Search Engine Optimization service is best for you as the cost of hiring a professional SEO company to run your project will depend on this factor (among others).

SEO Services per Clients’ Chosen Support Type

1. Hourly SEO Consulting Services: If you need on-demand customized professional SEO advisory by me, you can request my 1-hour “Pick my Brain” SEO Strategy and Consulting Service for 200 euros one-off.
2. Project-Based – SEO Contract Work – One-Off SEO Support: This service can include a technical SEO audit, On-Page SEO strategies implementations and recommendations to improve rankings, one-off new content strategy for some new articles to upload on the site, and one-off link-building campaigns until the specified goals are achieved for a fixed amount, within a fixed timeframe. Per-Project SEO contracts can last from 2 to 12 months and have a specified budget, as well as a specified start and end of the project, for the set of goals to be achieved.

How to Hire a Professional SEO Services Company

Before you hire a professional SEO Services company you need to do your diligence when it comes to many factors like the following:

1. The key SEO Skills of your SEO services provider
2. Their SEO Case Studies (portfolio of at least 3 successful projects under their management).
3. Their transparency when it comes to showing you the real results they bring to their already existing clients. Keep in mind, that you can ask this in private if your Company does not publish their clients’ results online for everyone to see.
4. Their years of experience.
5. Their reputation and trustworthiness in their industry. If they are featured or interviewed online on relevant and authoritative industry outlets, it is a good sign they are trustworthy.
6. Their SEO status. The first sign that the company you think of hiring knows what they are doing is to check their rankings. Their website should rank on the top page of Google for keywords like “SEO + city name”, “SEO expert + city name”, or “SEO services + city name” or the same + “country name”, or the same + “no local identifier” at all if a Search Engine Optimization company is only found via Google Ads that is a bad sign.

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Other Niche SEO Services:

1. SEO Marketing services for Citizenship Lawyers/Law Firms
2. SEO Consultant/Advisor for Immigration Lawyers
3. SEO for real estate agency – Real estate agent marketing

Extra Resources

1. SEO packages holiday rentals
2. SEO company for luxury villa rentals
3. Luxury mega yacht charter SEO services
4. How to Choose a Villa Rental Company in Greece
5. Lawyer SEO for Immigration Attorneys

 

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