Few Tips to Increase Social Sharing
You post what you think is a well-written blog article or a pretty picture to your preferred social media network and it just sits. No one shares it or only a few people comment on it. You can blame the algorithm of sites like Google if your content seems to be largely ignored. Get content trending by learning to work with the algorithm and by producing information that people want to share.
Create Great Content
People are more likely to share content that engages them. In the social media world, people are attracted to three basic things. They want content that helps them, content that makes them laugh, or content that tugs at their heartstrings. Ideally, your content will be at least one if not more of those things.
For example, if you are a gardener, post content that gives people tips on starting or maintaining a garden. If you run a cooking business or sell food products, give people new information on food or cooking. Providing a new recipe for a common food product is one way to do that.
It’s okay to be controversial, but steer clear of the offensive. Political debates and a discussion of current issues create a emotional response in people.
Text is great, but videos and pictures tend to trend better. It is a lot easier for a person to take a look at an image and laugh or have an emotional reaction than it is for a person to click through to a blog and read 300 words. A social network such as Pinterest is made for images. Facebook also makes it easier to share pictures now, as the images on the newsfeed are large enough to see without clicking through. Include a good mix of pictures and videos with your content to make sure people share it.
Life on a newsfeed is brief. Most fans, friends or followers won’t see content if you’ve posted it more than 12 hours ago. That means you want to post at the times when most people are likely to be using their preferred networks. Posting during lunch breaks is a great idea, as is posting in the evening hours.
Post Often, But Not Too Often
It’s tempting to create a lot of great content and then post it all on Facebook at once. You do want to post daily, but you also want to limit the number of times you post each day. Aim for two posts daily, one at lunch time and one in the evening, so that people have time to actually see your posts. If you post five or 10 items a day, you are not giving each piece of content a fair chance. You also risk alienating your fans if you post too often, which means they may unlike your page or unfollow you.
The Facebook algorithm looks at how many people comment on a post and how many times the poster and his fans or friends interact to determine how popular a post is. If a person comments on your content, respond! Another way to personalize content is to ask your fans or followers for their thoughts and opinions.
When people share, repin or retweet your content, it’s exciting. Give them content they will want to share and a reason to come back for more.
About the Author:
Alyse is a marketing, photography, and tech addict who spends her time investigating the next generation of technology. When she is not brushing up on her art of the scientific know how in the world, you can find her contributing to http://www.attsavings.com/ or on Twitter @Alyse_1.